Category Archives for "SEO"

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Jul 05

7 Steps to SEO Blogging for Virtual Assistants and Website Owners

By rochefel | ilike , recommend , SEO

 
The very main reason I studied SEO is to be able to learn how to blog effectively and not just write for the purpose of it. I know most of you have been asking what is SEO blogging and how to write one or more so, how important it is for my virtual assistant or home-based business?
 
SEO is a short term for Search Engine Optimization, a strategic way to make a website rank on the top page of Google or other search engine searches. It’s not done in a day or two or even weeks. It takes a lot of effort to do it and one way is to blog regularly and effectively. Some call it SEO Blogging, others SEO-friendly blogs.
 
Whatever they want to call it, it only means writing a blog using a certain technique that will help the blog and the website to get seen on searches better, thus, increasing the number of visits to their website. It’s called web traffic.
 
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The Process of SEO Blogging?

 
1. Know your ideal audience and product or services. If you don’t have a product or service that you’re selling, at least your advocacy or the the reason why you decided to create a blog. The story behind your website. By clearly identifying both of this, you have a clear idea of who your readers are and what your blog topic would be.
 
2. Plan your blog topics. Having a plan gives you enough time to take your own pictures so you won’t have to get pictures from the internet and avoid a little trouble. These tips are also in my previous blog, Blogging 101 so if you want to have a more detailed explanation, I suggest you take time to read it, too.
 
It is better to research on it before choosing a topic which of course should be related to the product or service you’re selling online. As much as possible, choose a topic that you can hardly find online and make sure that it gives a lot of new information or a solutions to a problem of your target audience.
 
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3. Know your blog topic for the day and write about it. Write as you talk and how you want it to flow. Leave the proofreading at the end. Just write and have fun. Your audience will feel it if you just wrote a blog just for the purpose of writing one.
 

Keywords and How They’re Important for Blogging

 
4. Once your first draft is done, get the copy of your keywords. These are predetermined keywords about your business and should have been set-up as your “website description” or “meta tag”. At least 4-5 keywords for starters will do.
 
If you don’t have it yet, I suggest you ask help from professional keyword researcher or SEO Consultants and managers to choose the best keyword for your website. This includes a lot of analyzation including competitor’s analysis so getting your keywords seen by professionals is a great advantage.
 
5. Let’s assume that you already have your keyword list in place. Get all of them. Now get back to your blog and re-read them, find where you can fill-in your keywords. Make sure that your sentence still looks natural. I suggest to fill-in at least 1-2 keywords per blog so as not to “stuff” the blog with too much keyword. Google knows it and you can get “slapped” if you do that.
 
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Slapped means your website might be penalized by Google and instead of getting ranked better, you’ll end up ranked down or worse, your website won’t end up in any search at all.
 
6. Once you’ve properly stuffed your blog with enough keywords, it’s time to hyperlink them. Hyperlinking is making a certain text clickable, pointing to your other blogs related to the keywords or to other authority sites. Those are sites with a lot of viewers and have already established a name in the online industry. It also helps to link to other friend’s websites provided that the keyword you used is relevant to their topic as well.
 

What is Hyper Link in Blogs?

 
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It is a short code that tells the computer to make the word “My site” clickable and once it’s clicked, the page would direct the reader to the URL or web address in between the apostrophe. Sometimes, you may see quotes (“LINK in between”) in the link but they almost do pretty much the same thing.
 
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The (“LINK in between”) is a dynamic code while the (‘LINK in between’) is static. Website developers and programmer do that but i don’t want to deal with it too much. Sometimes, if there’s a problem in the link, I just change the (“ ”) into (‘ ’) and it is solved as long as there are no other error in the code.
 
7. Once you’re satisfied with how your blog looks like, you can leave it for a day or two and get back to it for editing after. I’ve been using this technique to be able to forget what I wrote and be able to get a fresh pair of eyes to look at it again to see the errors in grammar, spelling, indention, punctuation and everything else.
 
Please take note that Google can hardly read numbers, #hashtags and special characters so make sure that your URL looks clean.
 
For example: http://www.professionalvas.com/virtual-assistant-collaborates-seo-consultant/
 
If your URL looks like this,
 
http://www.professionalvas.com/virtual-assistant-collaborates-seo-consultant/#.U7QlnHWx15Q
 
have your web developer fix it for better Google crawling.
 
In my next post, I will be showing you how to add a picture to your blog to make it SEO-friendly, too. If you have any questions or comments, let me know. See you on my next posts.

Jun 29

A Virtual Assistant Collaborates With The SEO Consultant

By rochefel | blogs , ilike , recommend , SEO

 
In any business, you meet people that resonates with you. In the online industry, it also goes the same. Not being able to meet a person face to face doesn’t mean real friendship and connection won’t happen. I’ll tell you the story of a home-based business like me as I collaborate with the SEO Consultant.
 
A few months ago, just as I was starting to build the Professional VA’s Facebook group , I met an SEO expert among the chaos of other groups. If there’s a talent in me, that is to be able to identify a good apple from the bad. This person is a really good one.
 
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His SEO skills, work experience and principles in life are nothing compared to what I have and yet he openly shared his knowledge and partnership with me. He does not look at what he can gain but what he can offer to people that wants to start their own business online and enjoy the same benefits he’s enjoying as an SEO Consultant and Manager.
 
He is straight forward, direct to the point and had a strong advocacy for online business as a means of getting people out of the rat race, may it be in Website Development, Social Media, Blogging, Graphics or any skill that can be done virtually.
 

How Did The Virtual Assistant And SEO Consultant Collaborate?

 
This is where we really connected. Though my experience as a Virtual Assistant is very little, he appreciates the way I am sharing how it is done and I do the same with his. That’s why we got into a collaboration of conducting an SEO Course that may be anyone’s ticket to financial and time liberation.
 
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Yes, I say liberation. Because we can choose the time we want to work and the kind of projects and people we want to work with as an SEO Consultant or Manager and even as a Virtual Assistant specializing in the same field.
 
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This person, who has given so much in the course will continue to train and help spread the news about online entrepreneurship and all the benefits it has. Of course, it’s never easy, but neither is working an eight-hour-job, commuting to office and beating deadlines for a company that can never be yours.
 
Kim Romarez, hats off to you. Thank you for the friendship and for sharing your knowledge not only to me but to all our enrollees who also want to do something different in their lives. For those who want to build an empire from the comforts of their home. I know they will, as long they have the drive to do it.
 
Together, we will also do our best to bring out the best in them. We will create Professional VA’s Academy Graduates equipped for starting their own online business.

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Jun 29

15 SEO Tips for Virtual Assistants and Home-based Businesses

By rochefel | ilike , recommend , SEO

 
We recently conducted a Search Engine Optimization (SEO) Basic and Advanced Course with my friend, Kim Romarez as the course instructor and I’d like to share what I learned for virtual assistants and other home-based businesses who rely on the internet to offer their products and/or services.
 
Kim and I met in the Professionalvas Facebook Group and since we both share the same passion for online entrepreneurship, we became business collaborators while still working on our individual endeavors. Both my VA business and his SEO Consultation and Digital Marketing business aims to educate more Virtual Assistants out there that there is much to the online-jobs that we know. There is a great opportunity only if we’re willing to pay the price.
 
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Now, going back to your website, it is your “virtual office”, it is important to optimize it first before thinking of going outside. Once your website design, content and feature is SEO friendly, it’s easier to add more strategies.
 
Big companies have a team of people that handles their SEO activities but if you’re on your own, it’s hard to keep up with them so I suggest to start with the basics.
 

How to Identify Your Home-based Business?

 
1. Identify the product or services you want to offer and decide if you want to market locally or go global. Example: “shoes” as a keyword to be optimized is too generic. You might want to use “running shoes” as an alternative to narrow your market and increase your chances of getting in the top page.
 
2. Clearly describe your Ideal Clients. Be more specific. Make your website copy as if you’re talking directly to them. If possible, include them in your keyword, too.
Example: ladies, 21 above, working in a corporate setting, health enthusiast, into running and jogging, from all over the globe.
 
3. Choose a Domain Name that has your product or services “keywords” in it. It would be better if your Ideal Client’s keywords are also there. More specific is better. I call it your “superhero”.
For example: RunningShoesforLadies.com or ladiesrunningshoes.com
 

What To Do To Your Website for SEO?

 
4. Create a short description of your products or services that has your keywords in it (56 characters to be exact). Please take note that you can choose 5 or more keywords to optimize. You can check the Google Keyword Planner on the best keywords to use or you can simply hire an SEO consultant for best keywords for your business. Keywords alone is a big topic and I will tackle that on my next posts.
 
5. Optimize your website content for your keyword. It should be written in a way that your keywords will come up in the body and even in the titles of your copy and blogs.
 
6. Each blog has descriptions, too and make sure that your keywords also appear there, though not too much.
 
7. Your headings 1, 2 and 3 should also contain your keywords. H1 is your blog tile while H1 and 2 are the titles with in the body of your blog.
 
There are almost 1 Billion websites in the internet today. In that amount of traffic, how do you think your site can be found with or very little effort to compete?
 
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8. Proofread your content. Grammar and spelling also matters as Google thinks of your site as “low quality” or “less authority” if your content is poorly written. If you feel this is not your strength, hire someone who can do it for you.
 
9. Update your site regularly. Add contents or blogs. Freshly updated sites gets indexed more often as compared to a website that hasn’t been touched for a year or so.
 

SEO Blogging, Google Authorship and Freebies

 
10. Longer blogs now are given more points. Google treats it as someone that gives more value to its audience.
 
11. Don’t reuse or spin old articles. Google knows it. Create fresh and original contents that will help your audience solve a problem or give them information about something.
 
12. Make sure your keywords appear on your title tag including your country, city and ideal clients if possible.
 
13. Always have an opt-in and a valuable freebie/s. This will give you a chance to follow-up on your visitors and make your offers.
 
14. Get your Google authorship. If you’re constantly blogging, this is a must.
 
15. Install Google Analytics and check on it often. If you don’t know how to read it, learn it. You’ll find it useful in your marketing strategies. Believe me, it isn’t so hard as it sounds.
 
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It’s always easier to learn the basics and set up your website’s SEO foundation from the beginning rather than go back and fix everything. You have to stand tall in Google’s crawler’s eyes to be on top of searches. If your website is new, it’s better to start now. Ask an expert if you don’t know how it’s done.
 
If you had your website up for a couple of months or years and no SEO effort has been made, it’s time that you start one. It’s like having a business card that stays in your wallet and nobody sees it.
 
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Investing in SEO consultants and managers will pay off eventually. It’ll save you tons of marketing efforts in the future and will give you a steady flow of client inquiries through your website visits.
 
Treat your website as your office and most often than not, walk-ins come in and they’re the ones who are more serious about buying so, make sure your office is can be found and is customer-friendly. Give them the BEST website experience and most of all, give them what they’re looking for.
 
Have some more SEO questions? Type them in the comments below and I’ll do my best to answer them all.

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May 16

Our First FREE SEO Starter Course Summary – Part 2

By rochefel | blogs , SEO

 
I know you’re excited to get the rest of the SEO reviewer so here it is, as promised.
 

Panda, Penguin and Hummingbird

 
What are these animals doing in SEO? Well, they’re codenames of Google’s algorithm update. An algorithm is a recipe that Google uses to sort through the billions of web pages and other information they have in order to return what it believes is the best answer to your search. Meaning, there was an existing algorithm before and was changed to Panda, Penguin and Hummingbird, the version of the change.

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Panda was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites” and return higher-quality sites near the top of the search results. Google Panda is a filter that prevents low quality sites and/or pages from ranking well in the search engine results page.
 
Google has provided a list of 23 bullet points on its blog answering the question of “What counts as a high-quality site?” to help webmasters understand google’s mindset of ranking a site.
 
Almost a year after, Penguin was released, April 2012. It aimed to decrease search engine rankings of websites that violate Google’s Webmaster Guidelines by using declared black-hat SEO techniques. They are the ones who increases the ranking of a webpage artificially, by manipulating the number of links pointing to the page. These tactics are also called “link schemes”.

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According to Search Engine Land Panda and Penguin were changes to parts of the old algorithm. They compared it to an old engine whose parts were replaced so it could function better.
 
Hummingbird on the other hand which was released on August of 2013 (announcement was September) was an entirely new engine, though it still uses some old parts like Panda and Penguin.
 
“Google said, Hummingbird is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.”
 
I hope you’re still following me because as I am writing this, I can’t even believe myself I already know all of these (giggles). Alright, here it is again, still referencing from the same site. Hummingbird helps in understanding the exact meaning of the sentence or phrase typed in search engines to better match it with the page containing the answer to a particular question.

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For example, they use the question, “What’s the closest place to buy the iPhone 5s to my home?”
 
In the previous algorithm, search engines will look for keywords like “home” or “iPhone” and will match you to pages containing those keywords which may sometimes give us a wide variety of choices. Meaning inaccurate.
 
Now, they already recognize the meaning of the whole sentence, thus, may give you a better answer. In fact, if your home address is shared online, it can even track the nearest store you have. Creepy, isn’t it? Try it!
 

PageRank Result

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PageRank is the way Google ranks a website in search engine results. It was named after Larry Page, one of the founders of Google. It’s the way to measure a website’s importance by counting the number and quality links to a page to determine a rough estimate of how important a website is. They are assuming that a website is important if they get more links coming from other website.
 
Pages are ranked as PR1-10 (stands for pagerank). The higher your PR, the better. Google and Facebook they say is PR9 so I guess, you can now start guessing which PR your site belongs (just kidding).
 
I can see the power of social media posting now and the conversation of every accounts exchanging links of quality websites. The more I understand SEO, the more I appreciate it and the power of social media.

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Link Juice

 
Linkjuice is a term that has gone viral though in SEO, it means taking advantage of a higher ranking site to bring traffic to yours by putting your link there by means of blogging or social media. This is very helpful to get ranked faster and of course, drive you traffic.
 
So, how’s your SEO knowledge so far? I hope I have explained them all in a way that you can really understand them without the technicalities. If there’s something more that I need to add, let me know in the comments below. Feel free to share this to your friends, though. See you on my next post.
 
Note: Pictures come from Search Engine Land, Boostability and other sources

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May 12

Our FREE SEO Starter Course Summary – Part 1

By rochefel | blogs , SEO

 
I remember my first SEO Blog a few months ago. I was very interested at how websites rank and in relating SEO concepts a business marketing strategy.
 
Just about a week ago, we held a Free SEO Starter Training with our very own, Kim Romarez. I’ve known Kim for a few months and we both share the passion for training and sharing wisdom especially in our advocacy to spread online entrepreneurship.
 
With everything said and done, I am going to give you the lessons I’ve learned in Kim’s Free SEO training in bits and pieces.

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SEO is a Science.

 
It’s not just a process that can be taught using a step by step procedure. It requires analytical skills, common sense, ability to think outside the box and the courage to experiment to get the desired result based on a proven process.
 
Since SEO means how all websites are ranked, we have to understand that we can not study it today and be an expert tomorrow. It needs practice on a wide variety of situations. It needs time and dedication to understand all its aspects.

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We may all be surprised that in SEO, we’d have to tackle Marketing, some Technical aspects and Copywriting. This is the reason why we all have to take it seriously because this is a serious matter.
 
Anyone can also do SEO as long as you have the will to learn and of course to practice.
Once you’ve established yourself as an expert in the field, return of investment is easy because this is one service that everybody needs but NOT everybody knows so for all the VA’s out there, this is your chance to shine!
 
Ranking number one in your chosen niche or keyword is not a guarantee.

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This is often misunderstood when NOT explained properly because there’s a lot of SEO “experts” that claims they can make your website rank at number one. It takes a lot of hard work before a website can do that and it takes time, too. It can’t happen in minutes.
 
Well, in can at some point if you will be using the black hat way, which means you’re using a software to build links and rank faster but this is not allowed by google. Once you’re caught using blackhat, you can be punished. What do I mean by punished? That means google will block your site from anyone who wants to see it, just like Facebook jail.

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Anyway, the opposite of back hat is white hat, another kind of SEO.
 
This is the proper way of doing it, the slower way as well. Some people call it organic SEO. In this way, people should build link properly by creating good content, guest blogging, social media marketing and of course, the tedious part of setting your websites’ SEO.
 
Meaning, as the web designer works on your website, he needs to set the proper keywords you want to rank with. It should be added in the website’s description. Example, if the website’s name is profesisonalvas.com and I offer VA services, I may choose the words virtual assistant, personal assistant, virtual secretary, online job, online assistant and any related words that may be used by my clients. I won’t put words such as ice cream, burger and french fry which is very much unrelated to my chosen service.
 
There are other things necessary to set up the websites’ SEO but for now, I’m not going to tackle them. They’re too technical for me to explain and I’ll leave it up to Kim’s expertise. (That’s my own way of saying I don’t know the topic. Lol!)

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Onsite and Offsite SEO

 
Onsite SEO is what they called the things you do from your own website. It also includes your foundation as discussed above and blogging or creating good content for your audience to come back for. Offsite is something we do outside of our site. Example, guest blogging and social media.
 
Different search engines.
 
SEO isn’t only measured in Google. As you know, we have other search engines such as yahoo, bing, aol and many more. If we’re number one in Google, it doesn’t mean we’re also number one in others. They use different point system to rank a certain website so all our efforts should comply with them, anyway, once you rank with one of them, other sites follow, just not an assurance so bear that in mind.

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How Search Engines Work

 
The web crawlers or web spiders (search engines’ own program) crawl on each websites, copy the information and store it in the search engine’s database. Once you type a word to be searched in any search engines, they display the result from their database and viola! Information at your fingertips!

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Organic and sponsored search results.
 
There’s very little difference in organic or natural search results from paid or sponsored ones. although paid results may rank you a bit higher but in organic search result, you can also rank almost at par with them so, you can now make a choice.
 
Backlink watch and ahrefs.
 
These are websites that help us check if a certain website is using SEO or not, what type of keywords they use and the links they have. Backlink watch is the free one and ahref is the paid site but gives almost the same result. We will be seeing more of its magic on the advanced course.

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Many YouTube videos about SEO are correct but some are already outdated or no longer being used. We know that google changes their algorithm once in a while and if you’re just basing your SEO knowledge on youtube videos, you may have to recheck if your SEO strategy still works. That’s one of the disadvantage
 
Now, in my next post, I will be discussing Panda, Penguin and Hummingbird, PageRank result and Link juice so watch out for the next one! I’ve got to take my techie powers to rest for a bit. Feel free to comment for any questions or suggestions.
 
For more information on our Advance SEO Course check out ProfessionalVA’s-Academy.

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Feb 24

Hello, SEO ! (Search Engine Optimization)

By rochefel | blogs , SEO

 
A few days ago, I was in a mini webinar hosted by Marisa Murgatroyd and Murray. The webinar is all about increasing your website traffic and getting more leads, with three speakers that have proven themselves expert on their field.
 
One thing that marked on me was the SEO (Search Engine Optimization) and how important it is for every website.
 
According to rank for sales, SEO can be stated as a highly specialized process of building a successful website. Successful in the sense that it can attract targeted visitors that can be turned into customers.
 
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But first, let me show you what I personally learned while studying the online industry, then we’ll go to what Nathalie Lussiershared.
 

My Basic SEO INput

 
1. Choose a business name with your industry name in it.
 
If you’re a plumber, you may want to put: ABCplumbingservices.com instead of just ABCservices. That way, if people will be typing plumbing, your website can easily come up on the search.
 
2. SEO Blog regularly for your target market.
 
Plumbing services normally targets any household with plumbing problems or architects and engineers with housing projects. In order to catch their attention, you should write a blog about plumbing processes, the type of materials used, your worker’s attitude and everything about plumbing. This builds authority in your field and would make your audience come back to your site for other plumbing tips, thus, increasing your traffic.
 
3. In choosing a blog title, always try to offer a solution to a problem.
 
For example. How do you choose the best quality pipes? or Steps on how to prevent pipe leaks.
 
4. Name your photos according to your website address and blog title.
 
Blogs are normally accompanied by photos. One suggestion that I got from an SEO specialist is that in naming the pictures that we’ll be uploading in our websites, we should name them according to the blog title and our website name or URL.
 
Example : Picture of a good quality pipe.
Blog Title : How to choose a good quality pipe?
Website : abcplumbingservices.com
Picture Title : how-to-choose-a-good-quality-pipes-abcplumbingservices.jpg
 
According to my techie partner, google also searches pictures and if they’re titled correctly, can help boost your SEO and even Nathalie Lussier said SEO, when done the right way can benefit your business long-term.
 
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What I learned about SEO from Nathalie Lussier

 
She is a Digital Strategist and Software Engineer that made her way to a successful online business and helped thousands of people do the same.
 
1. Focus on the Right Keyword Optimization.
 
Brand aware searches: your name, company name, people who already know you-who are looking for you or for reviews about you.
 
Specific problem/solution searches:
 
A small or very specific problem and solution pair (just like my plumber example above), an estimated 2000 words step by step procedure.
 
This tends to have low to mid competition in searches, thus, better chances of getting found.
 
Location specific searches: like Brooklyn pizza or hair in Nevada
 
2. Google words and see what comes up.
 
Longer keywords are normally less competitive, meaning you may have a better chance of getting found.
 
Use Google keyword tool in anything you put online. This will give you a better idea if the words you’re choosing can rank higher in SEO.
 
3. Make a video of the blog or a solution to your audience’s problem.
 
Videos are great for SEO. Do this on a regular basis and you’ll see the difference in your traffic. I recommend installing Yoast plugin in your wordpress site to boost traffic.
 
Whew! Quite a lot to remember, right? Well, It’s just the tip of the iceberg! Nathalie will still discuss more about it on the next superhero summit on March together with Jo Barnes, a Facebook Marketing expert and Ryan Lavesque, a neuroscience graduate that made it to the online market. I’ll sure keep you posted and share more inputs from the next video superhero summitand we’ll sure have lots of fun learning!